BAKCELL
TECHNOLOGY
Fast adoption of new technology is a characteristic of this youthful country , where 55 percent of the country is under 35 . “ Our customer base is a more concentrated version of that demographic so we do overindex on younger customers ,” he admits .
Nevertheless Bakcell is keenly aware of the diversity of its customer base . As its name implies it started life as a telecoms operator in the capital Baku serving its two million or so inhabitants . Since then he stresses that the company has done much to balance its customer base across the regions . “ We have been very successful in bringing in the provinces .” Products and price plans have been developed that recognise the difference in income levels between the capital and elsewhere , though with its oil and minerals
Bakcell shows its handsets
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