BAKCELL
TECHNOLOGY income Azerbaijan is by no means a poor country . Sport is a key component of Bakcell ’ s brand communications strategy , Shearer explains with enthusiasm . “ The Bakcell Stars programme , which helps disadvantaged children , has evolved as we have built the partnership with Manchester United and the local football federation AFFA .” It was in 2012 that Bakcell became ManU ’ s first official telecommunications and broadcast partner for Azerbaijan , or indeed for any of the CIS nations . The deal gave Bakcell the rights to broadcast the club ’ s official TV channel MUTV in Azerbaijan , giving fans access to the latest player interviews and behind-the-scenes footage and much other valuable content to drive data usage and customer engagement in its core mobile phone customer base .
Opening of ManU Soccer School in Azerbaijan
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