BAKCELL
TECHNOLOGY
But the link up with what is undoubtedly the strongest football brand in the world brought much more than just a chance to display a well-known logo . It is , he says , a much broader engagement than that . “ We are the number one global mobile telecoms partner for Manchester United in terms of activation . We work with them mostly on new initiatives that often they will then roll out to other parts of the world having tested it here .” The football club , he has found , really takes pains to understand the business and its challenges and to tailor the engagement to these .
Now Bakcell , working with Man ’ United and AFFA , has opened the Manchester United Soccer School in Baku , apart from one in Hong Kong the only such facility outside of Manchester . At the preliminary stage , 16 under 16s and as many seniors will be selected for training by Man ’ United professionals , giving the phone company unassailable street cred .
“ We are the number one global mobile telecoms partner for ManU in terms of activation . We work with them mostly on new initiatives that often they will then roll out to other parts of the world having tested it here .”
– Richard Shearer , CEO
Training session for kids with Dwight Yorke
www . bakcell . com 49