country has differences in culture . That ’ s the challenge in Europe , you have to adapt to any country when launching something like this and not just in the app but your marketing , communication , everything .”
Monetising the app is a strong focus for this year as this is how WINGiT will keep developing . Sayag says : “ We ’ re just starting to monetise the app so if you click to buy a ticket and go through the process , we get a commission on that . That ’ s one part of the monetisation , and we also work on the B2B side and are giving access to other businesses who want to offer this kind of content to their users . For example , if a magazine wants a things to do section , they can use WINGiT ’ s content on their site or app .”
As well as further monetising the app in 2016 , Sayag is aiming to expand into more countries and grow WINGiT ’ s user base , he says : “ We ’ re aiming to grow from 20 cities to 100 cities worldwide and from 300,000 users to one million users by end of the year .” WINGiT is also dedicated to developing the app in users ’ best interests . The company already runs monthly focus groups to
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