TECHNOLOGY
“ Digital transformation is actually relatively easy to instil into a business ’ culture , but far too many organisations – particularly within FS , are over-complicating it ”
mean trying to find better versions of the people who you hired 10 years ago . It means taking a long hard look at the new skill sets you need . With the rapid pace of technological change , these are skill sets that the existing team may not understand , let alone have capabilities in , so it is pivotal to bring talent in to create a complete , complimentary team .
3 . Take risks and learn continually – the whole process of digital transformation requires organisations to continue to evolve . The FS sector is one of the most traditional industries , making it difficult to be innovative , but this test and learn mentality is key to success . Taking the risk now will pay off much sooner than many think .
Digital transformation has the potential to have a massive impact on B2B FS companies because it helps them to re-align themselves with their customers and to be ongoing strategic partners . Customer expectations are continually evolving to higher standards , so it is imperative that B2B organisations work to exceed those expectations if they are to shore-up long-term returns .
Digital transformation offers an unrivalled opportunity for the FS sector to improve how it engages with and retains customers in the 21st century . The brands that invest in getting on board now will undoubtedly come of age and retain their place in the world ; but those that don ’ t risk holding themselves back by years .
20 April 2016