Business Chief Europe Magazine April 2016 | Page 38

The business of distilling
WILLIAM GRANT & SONS

Already a long-established household name for premium spirits , William Grant & Sons has extended this presence to travel destinations across Europe and beyond

William Grant & Sons has been a stalwart of the premium spirits landscape for five generations and , with the dual rise of e-retail and worldwide travel , the company has gained a truly world-renowned reputation for quality and originality . In recent years this independent , family-owned company has also achieved significant growth in its global travel retail ( GTR ) business channel and is looking to capitalise on this achievement , as Business Review Europe explores .

The business of distilling

In 1887 , the Glenfiddich distillery was established by William Grant , his wife and nine children in Dufftown , Scotland , and since then William Grant & Sons has expanded its capacity and the number of its distilleries to support the growth of its award winning brands . The company now has a reach covering practically every territory in the world with the marketing and distribution of its various brands executed via a range of wholly-owned , joint venture , and third party vendors , spanning Cape
38 April 2016