TRAVEL RETAIL

Town , Mexico City , and New York , as well as offices in India , Australia , Russia , China , and South America .

“ William Grant ’ s as a company is defined by our history and inspired by the future and it is our history of innovation that is key to the company ’ s success ,” says André de Almeida , William Grant ’ s Europe Travel Retail Director ; “ Our entrepreneurial spirit is one of the key differentiators for the company - it is actually one of the reasons why I work here .

“ My role is to bring our portfolio of core brands to life in the global travel retail channel , with a specific focus on Europe and that can take shape in different ways . Global travel retail covers everything from airports ,

airlines , ferry and cruise ships , diplomatic and military shops .”

Managing a whisky business presents its own unique operational challenges , as de Almeida explains : “ We have to lay down stocks and have planning cycles which run 20 , 30 years ahead in terms of forecasts for future demand . We foster innovation because whilst we clearly know what ’ s relevant today we always ask ourselves if there is something we can do now that has the potential to give us options and flexibility in the future .”

The image of holidaymakers stocking up on duty-free alcohol is certainly a common one , but

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