DRESSING UP
The app allows you to improvise like a local , giving you access to events and activities shared by local insiders . Generating this content , was one of the first challenges Sayag faced when developing the app . He says : “ If you want content to be real time and hyper local , you can either rely on users to generate content , which is often difficult , or you can analyse social networks .
“ This can also prove challenging because you find that you can ’ t always access the content , as you don ’ t subscribe to all the feeds and pages to get the information when you need it . That ’ s where we started to bring in the technology .”
WINGiT uses a special algorithm that analyses social networks to find local events happening now . It continuously screens billions of posts and will push relevant ones to a user ’ s app based on location
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