Armadillo CRM : data insight creative
The launch of a new brand accessibility of powerful marketing technology and the empowerment it brings , clients ’ needs are more fluid and varied than ever before . Tailoring solutions and services to specific needs used to be a nice option to have – and a quirk of Armadillo – but now it ’ s an expectation .”
Armadillo is ambitious , and upon completion of the recent buyout , the new leadership announced the company now aims to double in size over the next five years . Integral to that is how it retains some of its bigger clients , while ensuring it enables its clients do the same .
“ We ’ ve been the retained CRM agency partner for McDonald ’ s in the UK since 2011 , helping them develop a CRM capability , originally from a standing start , with a full service that includes analysis , strategy , data management , creative and campaign delivery ,” says Ray . “ We ’ ve been working with Hotels . com since 2015 , supporting their in-house team on strategy , analysis and creative projects
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