GARETH EMERY is aiming high with an ambitious new innovation designed to revolutionise the music industry as we know it . “ Rather than trying to build a solution on top of a system that is broken ,” Emery declares , “ Choon offers a new take . If we invented the recorded music industry today , this is how it should be done .”

Choon is a blockchain-based music streaming service and ecosystem designed to solve what its founders see as the music industry ’ s most fundamental problems . “ Over the past 20 years we ’ ve failed to look after artists and pay them fairly – the contracting and accounting architecture is antiquated and a total mess ,” says Co-founder and DJ Gareth Emery . “ It was designed back in the days of jukeboxes and sheet music and is totally unsuitable for the modern world . We ’ re leveraging an Ethereum-based blockchain to deliver improved accounting and transparency . Rather than trying to build a solution on top of a system that is broken , Choon offers a new take . If we invented the recorded music industry today , this is how it should be done .”

Emery found success in the music

Click to watch our exclusive interview with Gareth Emery on how blockchain can revolutionise the music industry

industry as a DJ and in-demand

producer who still plays live to fans across the globe each week . He has

1.5mn monthly listeners on Spotify

and boasts tens of millions of streams on Soundcloud , yet knows better than most how little one gets paid even when you pull in a comparatively large amount of streams . “ I ’ ve seen how difficult it is to understand whether or not what you ’ re getting paid is fair ,” reveals Emery . “ When I get a statement from my record label , it ’ s hundreds of pages

70 April 2018