Business Chief Europe Magazine April 2018 | Page 76

BLOCKCHAIN

another company providing services to the listener / customer , so he ’ s aiming to create an ecosystem where everybody can earn something . “ We ’ ll offer the ability for playlist curators to get paid , so if you make a really popular playlist you can earn tokens ( Notes ),” he explains . “ We ’ ll also have a tipping system so listeners can tip artists and artists can tip their super fans to reward them for their comments and support . Listeners can also earn tokens by streaming promoted tracks . Rather than promoting music via Facebook ads , artist can promote their music directly on Choon . For listeners , it ’ s actually better than free . There ’ s a number of ways you can earn Notes and spend them within the ecosystem .”
Emery reckons his dream team of co-founders are ready to do more than just shake up the dancefloor : “ John Watkinson and Mark Hall are hardcore , blockchain Ethereum
developers , while Scott Sartin is a chartered accountant who specialises in the music industry , so he understands the needs of artists to be paid fairly . Our advisory team also features 2017 Grammy winner RAC and David Hyman , former CEO of Gracenote and Beats Music .”
76 April 2018