Business Chief Europe Magazine April 2019 | Page 15

CLICK TO WATCH : LUFTHANSA CARGO – ‘ LOGISTICS OF THE FUTURE – DIGITAL CHALLENGES ?’
15 believer in the need to increase technology saturation throughout the company . “ There is no innovation without technology . Sometimes technology is driving innovation and sometimes it is enabling it , but without technology there is no innovation .”
As the head of Lufthansa Cargo ’ s digital transformation , Hueske is taking a methodical , step by step approach , leveraging simple steps to produce effective results . “ The process of change obviously starts with some basic things ,” says Hueske . “ More digitisation , for a start . We ’ re making the move from paper into data : that ’ s what we did over the past few years , starting with one of the basic documents we use in our industry , the air waybill .” Waybills are a form of receipt issued by airlines for the transportation of goods . “ Over the past few years , we have achieved a high rate of electronic air waybills ,” says Hueske . “ We started over 10 years ago with just the waybills and now about 80 % of all the company ’ s documents are electronic . That is not only important for our processes , but now we also have data through which we can , for example , offer new
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