W hen SEAT was founded in 1950 it had the sole goal of mobilising Spain . Now that it has achieved its mission , the company has set new targets much further afield . “ During the 1980s SEAT was purchased by the Volkswagen Group ( VW Group ), which was the turning point in order to launch a much larger scale of business . The role of SEAT within VW Group is an entry gate for its multi-brand , multi-cultural , multicontinental operations ,” reveals Erdem Kizildere , Head of Regional Development at SEAT . “ Our brand is continuously growing across Europe . We have achieved what we initially sought in our domestic nation of Spain , and over the past five years have grown in other important markets on the continent , such as Germany – which is now our number one market – the UK and France . The scale of our growth has led to the company ’ s more recent ambition to internationalise its operations outside of Europe . So that task has been handed to me – to globalise our sales .”