85

The Swiss watch company launched its operations to counteract the growing demand for Japanese watches – manufacturing a simple , plastic design during the quartz crisis . “ The secret of this luxury timepiece lay in extreme simplification . On the manufacturing side , the classical division into three parts ( bottom plate , case and case back ), was replaced by a case made in one single piece , with the back also serving as the bottom plate ,” the company ’ s website reveals . In 1997 , the business opened approximately 60 shops and is now present on every continent , excluding Antarctica .

europe . businesschief . com