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The Spanish supermarket franchise , Dia , currently operates almost 7,500 stores between Spain , Portugal , Argentina , and Brazil . The company was established in 1979 , but was franchised 10 years later in 1989 . Based in Las Rozas , north west of Madrid , the business was acquired by France ’ s Carrefour in 2014 . The firm is listed on the Madrid Stock Exchange and employs 34,000 people , with 8,000 roles generated from the franchise . Dia aims to maximise efficiency through its logistics and supply chain , which it claims will also enable price efficiency . europe . businesschief . com