SAP RETAIL
“ Retail has been a product centric , siloed operation with data and inventory segregated . But real-time inventory visibility allows retailers to create a consistent experience on every touchpoint . This is the ultimate goal where technology can help make that happen .
“ You also need to have organisations following up on this - but how do you destroy kingdoms within organisations ? Today , you might have one guy who is responsible for the retail chain , one guy who is responsible for online - but they need to work together because no matter where the sale happens it ' s a sale of the retailer .
“ I believe this has been the biggest roadblock in the last five years to how digitisation and connectivity can be leveraged to its full extent . That leads us on to how retailers connect to the IoT and from a technology perspective , how do they bring it on one platform ? From a historic perspective , retailers most likely started with bricks and mortar until they said , ‘ let ' s create an online channel .’ So they created another silo . But eventually they need to bring that together in order to have a soullike digital platform , as that is the soul of the whole enterprise . € 27.34bn Revenue in 2020
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EXECUTIVE BIO
CHRISTOPH SCHROEDER
TITLE : GLOBAL VICE PRESIDENT OF RETAIL INDUSTRY BUSINESS UNIT
INDUSTRY : COMPUTER SOFTWARE LOCATION : GERMANY
" Some people want it to happen , some wish it would happen , others make it happen ." [ Michael Jordan ]. According to Dr Christoph Schroeder this quote sums up his approach to the role as Global Vice President , Retail Industry Business Unit at SAP .
The former sportsman , who represented Germany in table tennis , has been with SAP for 15 years and is responsible for the strategy of SAP ’ s solutions , developing the roadmap , fostering executive level relationships with customers and partners .
“ A key focus of my work is consulting and the conceptual design of IT strategies and process optimisation ,” said Schroeder , who is also the Chief Solution Owner for Fashion , and is based in the Walldorf office of SAP SE .
Schroeder has held a number of positions with SAP from being the Co-Founder of SAP Fashion Council to Chief Solution Owner & GMT Officer Fashion .