Business Chief Europe Magazine April 2021 | Page 219

“ AS SOON AS WE WERE ABLE TO DELIVER TANGIBLE RESULTS WITH TANGIBLE SAVINGS , WHICH IS THE MOST VISIBLE OF PROCUREMENT OUTCOMES , THE ORGANISATION REALISED THAT PROCUREMENT COULD BE A PARTNER IN NOT ONLY EXECUTING PURCHASES BUT OPTIMISING THE BUDGET ”
COMDATA
“ AS SOON AS WE WERE ABLE TO DELIVER TANGIBLE RESULTS WITH TANGIBLE SAVINGS , WHICH IS THE MOST VISIBLE OF PROCUREMENT OUTCOMES , THE ORGANISATION REALISED THAT PROCUREMENT COULD BE A PARTNER IN NOT ONLY EXECUTING PURCHASES BUT OPTIMISING THE BUDGET ”
JAVIER BARANDA GROUP CPO AT COMDATA enhance customer interactions , as well as improve the efficiency and cost . Comdata aims to achieve excellence in helping our customers to impart company values and improve customer retention . With the evolution of customer interactions through different channels , more and more , we are able to better serve our customers .”
AI is one of the technologies that Comdata is leveraging in this area , developing analytics to better understand the needs of customers and better manage perceptions .
“ When a customer calls you , how is this customer feeling ? How can I make them feel better ? How can I help them better understand the situation ? What previous interactions have we had with this customer , and how were those experiences ? What
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