Business Chief Europe Magazine April 2021 | Page 221

COMDATA
are the customer ’ s interests ? It ’ s that sort of analysis and modelling that AI can provide that is extremely helpful in ensuring our customers feel they are listened to and understood . We need to make our interactions more relevant , more efficient , more effective , and for that , artificial intelligence is massively important .”
A deeply embedded culture It may sound cliche , but Comdata ’ s values are excellence , a strong customer focus , and innovation . In truth , however , it is much more than a cliche and is deeply embedded in the way they work and is evident at every level of the organisation . “ We push ourselves not to take things for granted , to revisit old processes for potential improvement opportunities , to challenge mindsets and drive innovation . Our CEO has a very entrepreneurial mindset and is always challenging us to bring innovation . We want to be bigger , but we want to be bigger together , and with the participation of everyone .”
“ We also have some initiatives where we contribute to the social environment in different countries , and we share and celebrate these things . It ' s a culture that brings people together and creates a sense of belonging and a sense of pride for what we do . We hold great pride in the fact that we are helping to build a company that every year brings increased value to its customers . And I love that approach , and I am personally very aligned with working collaboratively , seeking excellence , listening to others and remaining focused on our ultimate goal of always finding better ways to service our customers , together .”
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