VANARAMA EXECUTIVE BIO
ANDY ALDERSON
TITLE : FOUNDER & CEO INDUSTRY : AUTOMOTIVE E-COMMERCE LOCATION : UNITED KINGDOM
Since joining the motor trade in 1992 ,
Andy Alderson has seen some radical changes in how the industry operates . The most important change has been the rise of the internet and its evolution into a place customer can not only find vehicles deals , but carry out detailed research on the vehicles themselves . Now , Andy believes the industry is facing new challenges , including the transition to electric cars & commercial vehicles , the ongoing digital transformation , financial challenges such as Benefit-in-Kind ( BIK ) taxes which hit company car users hard , and the move to usership rather than ownership .
We used to consider ourselves a ‘ clicks and bricks ’ business , but the reality now is you can retail from clicks alone , but you can ’ t retail from bricks alone .