Business Chief Europe Magazine April 2021 | Page 425

MARSH FRANCE
Alzouniès is determined to further develop Marsh France ’ s core business solutions aligned with the company ’ s other offices in continental Europe . Taking a data-centric stance that emphasises the use of “ maturing ” technology like AI will form the crux of accomplishing this aim , although he states that this focus is not entirely new . “ Data is important for our clients because they expect more benchmarking information . We also need to continue mastering our service performance , because it ’ s crucial to operate in the insurance market efficiently .”
When he considers the benefits that enhanced digitalisation will bring to the company as a whole , Alzouniès summarises them as service improvement through more efficient workforce deployment and overall service simplification . Through its OPEX programme , Marsh France has secured a flying start for incorporating these benefits . First and foremost in 2021 , he states , the company ’ s main objective will be the finalised roll-out of MarshMotor , with the goal of making all the company ’ s French clients benefit from using the new application . Furthermore , new versions of client portals such as Marsh BCP ( business continuity planning ) will be launched before the end of Q1 , as well as a new portal for real estate insurance management . “ Over 2021 , we want to significantly improve our work reporting capabilities and the quality of client reporting from a claims perspective . Marsh wants to enrich the quality of the data that we provide clients , not only to deal with risk management but also to enhance risk prevention .” businesschief . eu 425