Speaking with Accenture and IBM we take a look at what it means to be a global digital leader in 2021 and beyond
DIGITAL LEADERSHIP
WHAT DOES IT MEAN TO BE A DIGITAL LEADER IN
2021 AND
Speaking with Accenture and IBM we take a look at what it means to be a global digital leader in 2021 and beyond
WRITTEN BY : GEORGIA WILSON
BEYOND ?
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As the pandemic continues to accelerate businesses into a new normal where digital adoption is paramount , we ’ re seeing experience-led leadership truly become a business imperative ,” begins Glen Hartman , Head of Accenture Interactive ( North America ).
“ While a focus on experience is not new , Accenture Interactive developed a new category of leadership in response to this shift called the Business Of Experience ( BX ). As consumers seek new and differentiated experiences coming out of the pandemic , businesses need to be prioritising experience across their entire organisations .”
When it comes to being a digital leader in a post-pandemic era , Hartman explains that this will mean “ prioritising experience throughout the organisation so it runs through the veins of the organisation . BX has taken on an urgent business imperative today in large part because the way experience has been traditionally approached is focused on just the customer experience – a series of touchpoints that leads to a sale or conversion – whereas BX is a new approach for the entire organisation – from c-suite to supply chain . BX is a mindset reset that starts with the CEO and taps into every C-level executive and leader inside both front- and back-office functions .”
Agreeing with Hartman , Sreeram Visvanathan , Chief Executive , IBM UKI adds , “ the ever-changing pressures of the pandemic-dominated reality we now live in have emphasised the critical importance of things like remote working , business agility and digital customer engagement . Entire industries are being re-imagined by technologies that create disruptive opportunities to respond to an ever-evolving business landscape and changing customer expectations . And so , the greatest priority business leaders face today – irrespective of the industry they operate in – is to rethink their digital business models .”
Visvanathan explains that central to these new digital business models is “ a review of the role IT plays in their organisations – it ’ s
44 April 2021