Business Chief Europe Magazine April 2021 | Page 451

VIRGIN MEDIA

Virgin Media : Partner-powered Connections

Nick Good explores the invaluable contribution of partner engagement and a collaborative culture on the road to Gigabit Ready by the end of 2021
WRITTEN BY : RHYS THOMAS
PRODUCED BY : STUART IRVING

Virgin Media powers the lives of millions of consumers and businesses across the UK and Ireland . From TV and digital video content , to data , voice and transmission , it provides critical services to 3.5m mobile customers and 6.1m cable customers through an ecosystem of market-leading partners .

Ensuring every partner is working in concert is key to Virgin Media ’ s leading position in the market , and it is Nick Good , Director of Partner Operations , whose mission it is to support them . “ My team manages the day-to-day operational performance and provide partner support services to ensure that the partner teams have all they need to do the best job for our customers ,” he says . “ We also provide engagement initiatives that make the partnerships work as a true partnership ; our goal is to make sure that our partner teams feel like they ' re actually part of Virgin Media , not an external partner .”
Good ’ s job is not just about solving issues and checking in , however , but to engage with partners and form strong , working relationships to the benefit of all within the ecosystem . To do this , Good ’ s team take a
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