Business Chief Europe Magazine April 2021 | Page 455

VIRGIN MEDIA
The fifth is presence and face time . “ The more connected we are to our partners , the more connected they are to our customers ,” Good says . “ Probably the most important point that ' s suffered the most throughout the year is face time . Being out with the partners , working with them and getting to meet the guys on the ground to really create those connections is vital . Unfortunately this aspect has been heavily impacted , as you can imagine , throughout 2020 , but I ’ m hopeful it won ’ t suffer too much more throughout 2021 .”
The impact of COVID-19 is a common thread in everyone ’ s lives . One year on since the outbreak was declared a pandemic , our lives have irrevocably changed , and as

“ Being out with the partners , working with them and getting to meet the guys on the ground to really create those connections is vital ”

NICK GOOD DIRECTOR OF PARTNER OPERATIONS
VIRGIN MEDIA
such , the role of Good ’ s team has been of particular importance . As millions of people shift to working from home , remote learning , and using digital channels for all aspects of day-to-day life , Virgin Media ’ s services “ have been more critical than they ' ve ever been .” As the UK ’ s largest gigabit ( 1,000Mbps ) broadband provider , Virgin Media has been pivotal in keeping people and businesses connected over the past 12 months . And it is poised to be fully gigabit ready by the end of 2021 , an organisation-wide goal in which Good ’ s team is central for ensuring that
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