Business Chief Europe Magazine April 2021 | Page 519

ZURICH INTERNATIONAL
Peter Huber , CEO , details Zurich International ’ s digital transformation journey and explains why maintaining a strong customer commitment today is crucial
Peter Huber , CEO , Zurich International

Established in 1982 as a registered arm of industry heavyweight Zurich Insurance Group , Zurich International has since developed into a bona fide success in its own right . Based on the Isle of Man , with branches also located in Argentina , Bahrain , Hong Kong , Qatar , Singapore , the UAE and a life insurance entity in Luxembourg , the company currently manages approximately US $ 13bn worth of assets and serves over 600,000 corporate and retail customers worldwide .

“ I joined Zurich International because it ' s very multifaceted , very international , and there ' s a lot of opportunities for growth ,” explains Peter Huber , CEO . “ I ' ve been with Zurich for a long time , and so I ' ve performed many different roles across multiple locations .” Indeed , Huber ’ s journey began in 2013 as CEO of Zurich Life Singapore , then running the Zurich business as President Director in Indonesia and subsequently taking on his current role in 2017 . Prior to this , he built an impressive résumé of executive experience at several premier global insurance institutions .
That Zurich has managed to create a reputation for its diverse portfolio is hardly surprising : now approaching its 150th year , the company has committed itself to reinvention and adaptation throughout all that time , which Huber claims it can afford to do because of strong capitalisation and a customer-centric focus . “ We do what we say on the tin and deliver what we promise ,” he states . “ The insurance industry generally has always been more introverted rather than extroverted , but Zurich has dedicated a lot of its investment
businesschief . eu 519