Ahmed ElShrif of Kronos , Middle East Director
“ Covey ’ s disciplines truly resonate with me as he has inspired millions of people around the world to achieve their goals by maintaining ethical principles of fairness , integrity , honesty , and human dignity ”
– Ahmed ElShrif of Kronos , Middle East Director and spend as much of it as possible with my family and reading books – which you will have guessed by now , I enjoy very much .
BR EME : What advice would you give to young entrepreneurs in your industry ? AE : For any entrepreneur I would give the following advice : 1 . Never be afraid to take risks . You ’ ve got to go out on a limb sometimes because that ’ s where the fruit is . 2 . Empty pockets never held anyone back , only empty heads or empty hearts can do that .
I also advise them to take the time to read biographies of great entrepreneurs from all walks of life , not just business . It is a strong moral boost to read the highs and lows of kindred spirits , and to see that the path to success is often paved by many challenges , fears and the lessons learned from the same .
Keeping to my simple direct approach , one of my favourites is “ The One Minute Entrepreneur ” by Ken Blanchard , Don Hutson and Ethan Willis . I highly recommend it : light yet so rich .
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