World Duty Free Group
Retail in Madrid
Food Society , Adolfo Suárez Madrid-Barajas Airport , Spain
trend , with the company striving for consistent best practice , supply times and operational excellence , despite its widespread international presence .
“ We ’ ve put in place our new strategy which is really focused around looking at the end-toend supply chain , from supplier to shelf , based on an analysis of the business , where our brand partners are , and where our airports are ,” Suter said .
With 85 percent of all goods in its shops manufactured across Europe , the construction and development of a brand new distribution centre in Barcelona represents phase one of the three pronged approach that the company now takes towards its global distribution chain .
Suter continued : “ Over the past 18 months , we have been investing in our new global distribution centre which is a significantly bigger operation than our previous one . This gives us the capacity we need to cater for our ever growing business , as well as the option to talk to our suppliers about using any of these channels without any logistics constraints .
“ There will also be some instances where our brand partners will already have a distribution network set up , so it makes sense to continue to deliver directly in those cases . Conversely , where brand partners have a less developed supply chain or it makes sense for us to carry one point of stock , our global distribution centre allows our suppliers to scan and deliver everything into there
198 August 2014