Business Chief Europe Magazine August 2014 | Page 52

Mobily

One of the Middle East ’ s biggest success stories continues to unfold as this telecommunications giant transforms itself into an allencompassing technology solutions provider

Al Faisaliah Hotel in Riyadh was the prestigious venue for the launch of the MCPP

As Mobily enters its tenth year of operating , Saudi Arabia ’ s second largest provider of mobile phone services has witnessed phenomenal growth which shows no sign of abating as it gears up to be a major player in ICT solutions and take over as market leader .

This year the company has earmarked SAR5 billion for infrastructure investment which includes upgrading high-speed networks , information security and data services .
This also features major ‘ smart cities ’ projects such as King Abdullah Economic City and Yanbu Industrial City , while taking advantage of the Saudi demographics , a population of 27 million and an average age of 22 that can ’ t get enough of its hi-tech services .
It has also become the first in the Middle East and Africa to launch its own Cloud Partnership Program as it moves to take advantage of the burgeoning opportunities to provide ICT solutions to businesses .
This award-winning company , which has a list of firsts almost as long as its fibre cable network , has thrived on innovation and putting its customers first by meeting their demands with the very best solutions it can muster .
It now serves in excess of 22 million subscribers and saw those figures increase fourfold over a six-year period between 2007 and 2013 .
From the moment of its conception , the company based in Riyadh , which employs 3,600 people , has enjoyed year-on-year growth ,
52 August 2014