Business Chief Europe Magazine August 2014 | Page 75

Mobily
Technology
Mobily ’ s corporate business is divided between government entities and large enterprises . It currently provides services to a number of Saudi government departments including the Ministry of Labour and the Ministry of Interior .
It has also secured business with many of Saudi ’ s leading banks and financial institutions such as the Saudi Commercial National Bank and big corporates such as the Saudi Aramco , the nation ’ s national petroleum and natural gas company , and diversified manufacturing company SABIC .
But just how did it all start for this forwardthinking telco ? Mobily was first established in 2004 by Etisalat , the United Arab Emirates ( UAE ) based telecom conglomerate , and is the official brand name of Etihad Etisalat .
Licensed to thrill It officially launched on May 25 , 2005 after being awarded a 25-year telecommunication mobile license complemented by the purchase of a 3G license . The telco then quickly became the first Saudi company to get an operation licence for third generation services ( 3G ), 4G and LTE services , and beyond .
“ I was lucky enough to be part of the team who started out in those early days ,” said AlDabbagh .
“ We knew that the market wanted agility and the customer wanted a good experience so we focused on delivering that at all the touch points , be it the retail outlets , the distribution

“ we look to strike a partnership with a company that can add value and synergy with what we are imparting as a telco to ensure we are providing a comprehensive package to our customers ”

– Taher AlDabbagh
www . mobily . com . sa 75