PROFILE
a 30 % share of Founders , a US craft beer company that started out in Michigan . “ They have been working on some fantastic products and brands in a market which has seen slower growth in the past few quarters ,” d ’ Auchamp comments .
“ The good thing about the brewing world is that there are a lot of alliances between a number of different brewers , which is ultimately raising the bar . There has to be a fit personally and on a business level , and we certainly have that with Carlsberg . Our brands complement each other and we treat each other ’ s brands as if they are our own .” This leads naturally onto d ’ Auchamp ’ s views on what is increasingly tough competition , especially in the UK premium lager market where the likes of Estrella , Birra Moretti and Peroni , among numerous others , are competing for shelf and tap space .
“ There absolutely is stiff competition ,” he acknowledges , “ and the good thing for us in the UK is that the premium lager and craft sectors are growing , and these are areas we
12 August 2017