PROFILE
“ The Indian market is a fascinating one … if you aren ’ t in it for the long run you probably shouldn ’ t be there ”
ERIK D ’ AUCHAMP , International Managing Director
US . This isn ’ t to say we won ’ t create US-specific products , but this hasn ’ t been the case up until now .”
India is another long term project , and a country full of fond memories for d ’ Auchamp from when he headed up the team there in recent years .
“ The Indian market is a fascinating one ,” he says . “ If you aren ’ t in it for the long run you probably shouldn ’ t be there . We have a great team in India and from a personal perspective I loved it out there , and my wife and three kids loved it too . We have learned so much and been given so many experiences from travelling and meeting people around the country , experiences that will forever remain close to our hearts .
“ From a professional perspective this is a country with a lot of potential
– there may be a lot of regulation at the moment but you have to incorporate this into your plans . Indian food marries perfectly with our beer , and this is where we see massive potential to reach more Indian consumers .”
Indeed , d ’ Auchamp is optimistic when it comes to the global beer industry moving forward . Overall Mahou San Miguel projects a 1.4 % growth to 2020 , with premium and craft growing around 5.5 %. The non-alcoholic segment is also set to perform well , which all adds up to a positive outlook for the years to come .
D ’ Auchamp concludes : “ We ’ re a family-owned company and those values ground us every day in what we do , but the future looks great and I can confidently say that we are looking to go bigger and better .”
14 August 2017