EL AL ISRAEL AIRLINES
revolution hurtling towards the airline industry : what he calls the smart airline revolution , major disruption fueled by a combination of data and machine learning . A key component of a ‘ smart airline ’ is the ability to leverage AI , machine learning and analytics to deliver a better , more personalised customer experience , drive revenues and profitability , and improve operational efficiency . “ According to research , due to the massive complexity of the business , airlines are one of the industries to benefit most from AI and machine learning technologies ,” he says .
“ When we built our strategy for EL AL ’ s technology and digital transformation , we realised that we need to win in these two fronts at the same time . On the one hand , we had to fully transition to a ‘ digital airline ’ to remain competitive , on the other hand , we must build capabilities for becoming a smart airline in order to remain ahead of the next
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AUGUST 2019