Shahar Markovitch
automated back-end operations to dynamic and smart routing to giving our employees better smart digital tools ,” says Markovitch . Given the importance of operational excellence for airlines , a large part of the roadmap addressed these areas . For example , one of the areas where EL AL sees huge potential for leveraging technology to transform operations is the maintenance of its planes . As components to planes are expensive , aircraft are regularly maintained . Every few months each plane is taken apart and reassembled again to inspect all of its components . To manage this , Markovitch explains , EL AL has implemented a system designed by Swiss Aviation called AMOS , which digitised the end-to-end maintenance process .
EXECUTIVE PROFILE
Shahar Markovitch
Shahar Markovitch is Chief Digital and Information Officer of EL AL Israel Airlines as of March 2018 . Shahar joins El Al from Bank Hapoalim , Israel ’ s largest bank , where he served as Chief Digital Officer , responsible for digital strategy and roadmap , customer experience , digital platforms , and all digital related projects . As part of his role there , Shahar launched a number of award winning digital products , including bit , Israel ’ s largest P2P payment app . Previously he was a partner in McKinsey & Company , focusing on digital , technology , and innovation , and leading digital transformations for the world ’ s leading organisations . Before McKinsey Shahar held technology and leadership positions in a number of Israeli high-tech startups and partner communication . Shahar holds a Bachelor of Science degree with distinction in Computer Science and Maths from the Hebrew University in Jerusalem and a Master in Business Administration from MIT in Cambridge , USA , with a 5.0 / 5.0 GPA . He was recognised as one of Israel ’ s top 100 people in digital for 2017 .
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