2 . INFUSING “ DIGITAL NATIVE ” CAPABILITIES IN THE DAY TO DAY LIFE OF THE AIRLINE
EL AL is also extending this system to create a fully paperless maintenance process where all of the ground technicians will use tablets for maintenance activities .
Another example is end to end management of finances and process management . “ We are working with SAP to digitise , automate and create the technology backbone for our entire finance and procurement operations , including some of our warehouse management activities .” This allows a greater streamlining of operations , saving time and money .
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2 . INFUSING “ DIGITAL NATIVE ” CAPABILITIES IN THE DAY TO DAY LIFE OF THE AIRLINE
As part of the transformation , ELAL is focusing on embedding “ digital native ” capabilities that are a must have for every company operating in the digital age in the areas of customer experience , digital platforms , and data and analytics . “ We start with customer experience , and how our plan fits with the end to end customer journey ,” Markovitch explains . “ It ’ s about how we leverage methodologies like design thinking to drive the actual value
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