bringing business value and competitive advantage through the technology factory . For example , “ How do we enable better services for our customers through API and open systems ? What value can we bring by accelerating our move to the cloud , and how will the automation of our IT operation improve our customer satisfaction ”
When faced with the goal of creating a more personalised customer experience using its Adobe marketing automation solution , the focus was on finding a solution that could process large amounts of data but also provide the flexibility the business demands . EL AL has also implemented a Big Data solution based on Cloudera . “ The queues , the various dates , and the analytics we run on the Cloudera infrastructure are to decide what kind of marketing message we should provide , and how to better appeal to each customer ,” he explains .
As EL AL looks to the future , Markovitch says that there is already a lot in the pipeline . After a recent upgrade to the mobile app , the company has launched a new website , which will improve upon customer engagement and allow customers to access and better understand their frequent traveller miles . Additionally , the airline is acquiring new planes including the Dreamliner 787 which are being equipped with Wi-Fi . “ Overall , we ’ re going through quite a lot of changes and technology is a vital part of these changes .” With a clear path set , it is without a doubt that EL AL will continue to strengthen its position as the ‘ smart airline ’ of the startup nation .
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IT ' S NOT JUST AN AIRLINE . IT ' S ISRAEL
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