RADISSON HOTELS
16
“ THIS PLAN WILL ENABLE US TO BECOME ONE OF THE TOP THREE HOTEL COMPANIES IN THE WORLD , NOT IN TERMS OF SIZE , BUT IN TERMS OF BEING TOP OF MIND FOR OUR CONSUMERS , OUR STAKEHOLDERS AND OUR TALENTED PEOPLE ”
— Chema Basterrechea , Executive Vice President & COO , Radisson Hotel Group
As innovation keeps up its blistering pace in the hospitality sector , the group was keen to energise and reinvent itself . The first step ? Creating ‘ Destination 2022 ’, a meticulous five-year plan spearheaded by the Global Steering Committee of Radisson Hotel Group , with representatives from both Radisson Hospitality Inc . and Radisson Hospitality AB ’ s Executive Committees .
Working his way up the ranks in the hospitality sector , Chema Basterrechea , Executive Vice President and Chief Operating Officer ( COO ), has an innate understanding of the intricacies of the market . He believes this latest strategy will take the hotel firm to new heights . “ This plan will enable us to become one of the top three hotel companies in the world , not in terms of size , but in terms of being top of mind for our consumers , our stakeholders ( especially our hotel owners ) and our talented people ,” he enthuses . With over 25 initiatives in the pipeline , this is no ‘ quick win ’ strategy . Instead , Radisson Hotel Group is zeroing in on fundamental pillars such as Brand and Products ,
AUGUST 2019