Business Chief Europe Magazine August 2019 | Page 24

RADISSON HOTELS
24
CLICK
TO WATCH : ‘ THE TEAM IS EVERYTHING ’ -ADRIAN OYEKANMI , SVP , GLOBAL STRATEGIC SOURCING , RADISSON HOTEL GROUP EXPLAINS WHY !
It will provide a clear cost advantage to the owners of our hotels and it will enable us to maximise our guest satisfaction .”
A multi-million-dollar technology investment , however , is just one part of Radisson Hotel Group ’ s five-year plan . ‘ The customer is everything ’ may be a well-versed platitude in the hospitality sector , but its importance rings true . With this in mind , Radisson Hotel Group has underlined its customers ’ top must-haves ( socalled ‘ Brilliant Basics ’), such as
breakfasts , showers , bedding and more , which are vital to get right every time . “ It is so important to listen to the customer ,” says Carpintero , noting how last year the firm received more than one million reviews online for the first time in its history . “ We ’ ve invested € 12mn in our 55 leased properties in EMEA to enhance our Brilliant Basics . We ’ re learning from our guests and bringing fresh new ideas to improve the customer experience .”
From the mouth-watering food on its menus to the crisp linens on its
AUGUST 2019