Established in 1999 , Salesforce was founded with the goal to change , challenge and transform the technology industry . The company was built around four key principles : trust , customer success , innovation and equality . “ Trust is the common currency we hold with all customers . Whether that ’ s because we hold all of their data or we ’ re helping them change their business ,” says Adam Spearing , Field Chief Technology Officer and Head of Ecosystems for the EMEA region at Salesforce . “ In terms of customer success , every decision or investment we make is looked at through a lens of asking ourselves the question : ‘ does this drive or enhance customer success ?’ We ’ re clearly a very innovative company and innovation shows itself in lots of different forms . As a technology provider we like to be very innovative in what we bring to market and what we acquire . Something that runs deep through the heart of the company is our dedication and commitment to equality in all its in size , colours , shapes and forms .”