WHY SHOULD LARGE CORPORATIONS LOOK TO COLLABORATE ?
companies have abandoned this model as they have become large global businesses . Corporates like Google now span too many sectors and jurisdictions to rely on such an ad hoc approach to innovation . Consequently , they need to find a framework that allows them to continue pushing technological boundaries while still focusing on maximising the value of their major revenue-generating products .
WHY SHOULD LARGE CORPORATIONS LOOK TO COLLABORATE ?
The reality is that the corporate world is being disrupted at an exciting pace . Therefore , I believe that established companies would be wise to outsource innovation by partnering with young and dynamic startups . Ultimately , these partnerships have the potential to create mutual value by granting the startup access to capital and distribution
47 europe . businesschief . com