networks while giving the corporate a chance to benefit from innovative new projects .
This change in corporate culture takes many forms including mentorship programmes and in-house tech incubators but strategic partnerships are gradually emerging as the most effective way of leveraging a startups ’ disruptive potential .
As corporations become larger and more results-oriented it makes it more difficult for innovative ideas to come to fruition . That ’ s why I believe forwardthinking companies are increasingly looking to collaboration with startups as the solution . After all , there ’ s nothing to suggest that corporates and startups have to co-exist as separate entities . In the digital age , size doesn ’ t guarantee future success . If large companies don ’ t take the necessary action to stay one step ahead , they ’ ll soon find themselves falling behind .
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europe . businesschief . com