Business Chief Europe Magazine August 2019 | Page 54

PEOPLE
54 continuing to fight , technology . So , the sports world could reinvent itself through digital to combine entertainment experience , performance , and the experiences of professional and amateur athletes .
The benefit is twofold : to give more visibility to talent , and to facilitate their relationship with potential supporters . All this and an opportunity to restore sport ’ s positive image , which has been tarnished by numerous scandals .
But how would this work when so many people play sports ? In 2017 , two out of five people across Europe

“ One young player scored 8 goals ! It disappoints me that this boy ’ s raw talent could go unspotted due to a lack of resources and visibility ”

— Latif Adéothy , Founder , WeSportUs
AUGUST 2019