Business Chief Europe Magazine August 2019 | Page 56

PEOPLE
56 value proposition , we could use blockchain to engage the social sports community in a different way .
Why bet on the blockchain ? Because the fundamentals of this technology are based on the very notion of transparency and information sharing . It is a technology that is open to almost everyone , is decentralised and transparent . As a result , each transaction belongs to both individuals and everyone at the same time , making the system completely democratic and robust .
This technology gives us an opportunity to bring fans back to the centre of sport . Using decentralisation , athletes can showcase themselves and fans can like them , raising their profiles to potential patrons , sponsors and clubs . They can even give new talent a boost by microfunding new boots or access to professional training grounds .
In business terms , this clearly demonstrates how sport can better listen to their customers ( fans ) and empower them . Fan involvement could also bring their passion and sense of fair play back to the heart of the global sports community .
I want us to imagine a sports social network model that integrates

“ I want us to imagine a sports social network model that integrates a cryptocurrency and gives power to the fan communities that will elect the young athletes of tomorrow ”

— Latif Adéothy , Founder , WeSportUs
AUGUST 2019