65 a certain amount of backlog within a “ weekly ” window , but I don ’ t think that will be the case in the coming months and years because of this new reality . Customers are becoming more demanding – and rightfully so . In response , organisations need to shift their mindset to service the customer in a timely manner , focusing more rigorously on cost control , working capital and “ just-in-time inventory ” best practices .
Where do you see Cascades going in the next five years ? We need to have a clear understanding of our global supply chain and master new processes in order to deliver and exceed customer expectations . True customercentricity will hinge on on-time delivery as a critical differentiator , and in turn , help organisations thrive in this new environment over the next five years .
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