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Founded in 1976 , Etisalat is a leading telecommunications group in the UAE . Established over 40 years ago , Etisalat was the UAE ’ s first service provider . Etisalat Group provides innovative solutions and services to customers across the Middle East , Asia and Africa . Etisalat Group ’ s vision is to drive “ the digital future to empower societies ,” to provide best-in-class customer experience , both domestically and internationally , while investing in its long-term future , and support economic development . Etisalat was named by Brand Finance “ The Most Valuable Portfolio Brand ” in the Middle East and North Africa ( MENA ). businesschief . eu