Standing for Systems , Applications , and Products in Data Processing , SAP - founded in 1972 - was originally known for its enterprise resource planning ( ERP ) software . Today SAP has evolved into a leader in end-to-end enterprise application software , database , analytics , intelligent technologies , and experience management . SAP helps businesses to operate profitably , adapt continuously , and achieve their purpose . “ The best-run businesses make a world of difference . We are fans of the change-makers , the ground-breakers , the life-savers . We help them get real-time insights , overcome obstacles , and make great decisions – so their good ideas can start improving lives sooner .”

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