Introducing
PANASONIC
Introducing
the TOUGHBOOK 55
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One example of this process in action within Panasonic itself is its Toughbook product . Originally introduced in 1996 with the CF-25 model and still popular to the present day through various iterations , Toughbook is a rugged laptop aimed at workers in the field who operate within industrial sectors , such as construction , oil and gas or utilities . Although a product which has stood the test of time , Harris emphasises that this doesn ’ t mean Panasonic ’ s strategy hasn ’ t needed to still remain flexible . “ It used to be a case that 20 to 25 years ago you would look at older generation technology and put it in a hard shell . Things are a little bit different nowadays : you ’ ve got to be very aware of the user ’ s expectations .” Indeed , the company has kept on top of developing tech trends for customers by scoring some ‘ industry firsts ’ in its Toughbook line , including the first mobile computer with Bluetooth capabilities ( CF-M34 ), the first rugged tablet concept ( CF-07 ) and the first rugged personal digital assistant ( CF-P1 ). Over time , the Toughbook line has also included
AUGUST 2020