TERRACYCLE

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are going to recycle this collected material , which in turn generates new material .” It is through these measures that the company reduces the need for items such as single-use virgin plastic . Successful campaigns launched by TerraCycle include one for Walmart collecting children ’ s car seats , an effort which simultaneously recycled disused items and generated more foot traffic for the company , says Domokos .

Perhaps one of the most exciting aspects of these projects has been the accelerated growth which TerraCycle has experienced . In fact , he claims that despite COVID-19- related disruptions the company will still make a profit at the end of the year . However , he is quick to point out that success often comes with its own challenges and states that the company ’ s tech infrastructure is in the process of being upgraded , particularly its CRM ( customer relationship

AUGUST 2020