Business Chief Europe Magazine August 2020 | Page 293

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293 and potentially siloed operations .
Nuno Miller , Chief Digital and Information Officer ( CDIO ) at Sonae Fashion has had a considerable hand in the company ’ s digital revolution , joining in 2015 as Head of Digital Channels and rising to the CDIO position in 2018 . “ My role is to envision , deliver and support a unified digital ecosystem that is able to fulfill business needs as quickly and efficiently as possible ,” Miller says . “ I work together with all the business teams , sales , operations , warehouse management teams , etcetera , so that we ’ re able to deliver a better platform and experience than we used to have . One of the challenges from buying different brands over the past few years has been the need to consolidate teams , platforms , people , to make sense as a whole rather than a series of separate parts that don ’ t match together as a whole .
“ Sonae Fashion has traditionally been a brick-and-mortar retailer , starting with groceries and food retail and later expanding into electronics and fashion . Specifically with Sonae Fashion , we recognise a strong change in the market . Online purchases
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