TELKOM
360 and affirms harnessing value remains the key . “ The traditional way in which we produced customer insight and recommendations was to simply analyse transaction activity in a data warehouse ,” he says . “ However , the limitation is that only transaction activity is analysed . It doesn ’ t include analysis of other high value data that when pieced together offers a much more complete understanding of a customer ’ s DNA . Therein , lies the problem . We have to understand the customer from a holistic perspective .
People don ’ t always understand that Big Data isn ’ t just the only technology that they use but is also one of the necessary technologies to enable quicker time to value . It ’ s important to deploy the right technology at the right time in order to produce the quickest time to value .”
Thembani Phaweni , Senior Data Scientist in the BCX division , believes Big Data has brought significant benefits to countries such as South Africa that have vastly different speaking cultures . “ There are many advantages .
AUGUST 2020