KING ABDULLAH UNIVERSITY OF SCIENCE AND TECHNOLOGY
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“ At KAUST we want to utilise these trends within our ‘ living laboratory ’ to drive innovation in computing , personalised and precision medicine , population health , traffic control and mobility , to name a few . One area that we are looking into at the moment is the application of autonomous vehicles . Being an entire ecosystem city we have the ability to control almost every variable to thoroughly test these vehicles to develop a usable service .” In addition to these trends Mohamed Abdel-Aal , Head of Digital Experience and Innovation at KAUST Smart , has also seen an increased empowerment of knowledge and decision making , due to the way users interact with their mobile phones has evolved . “ It adds to the situational awareness , which provides a level of intelligence that we can apply to automation ,” adds Roos , “ in the past you could automate , but you couldn ’ t predict , which is where artificial intelligence and machine learning has really provided a difference in automation to customise the individual experience . This is something we are
AUGUST 2020