WHAT IS INVESTOR MANAGEMENT / INVESTOR RELATIONS ?
Investor management / investor relations ( IR ) is defined by the National Investor Relations Institute ( NIRI ) as “ a strategic management responsibility that integrates finance , communication , marketing and securities law compliance to enable the most effective two-way communication between a company , the financial community , and other constituencies , which ultimately contributes to a company ’ s securities achieving fair valuation .” Source : Institute for Public Relations
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